Background

Back in the day, when you had to watch commercials, I was fascinated by how each commercial was built and the impact on its target audience. I turned that fascination into a marketing career that's spanned two coasts, and over 15 organizations.

My Unique Perspective

I've been in technology marketing for over 15 years. I have only ever known how to measure and improve upon marketing effectiveness by testing and constantly improving upon messages, campaigns and processes. I believe that marketing organizations should be given insight into corporate goals, and through a strong partnership with executive teams and customer facing teams marketing can help organizations reach revenue goals, without being a large cost center.

The way this is achieved is through a deep understanding of your target audience. If that is clear and the corporate goals are clear, there is no reason marketing budgets should be wasted. That's the best thing about digital marketing- you can easily pick channels, test messages and tweak programs based on goal attainment. But, you have to do the research to know exactly where your personas spend their time, so you too can be where they are. 

Traits

  • Clear communicator
  • Analytical
  • Creative
  • Passionate

Skills

  • Revenue focused marketing strategy development
  • Market and persona research
  • Content development
  • Project management
  • Online demand generation campaign creation and execution
  • Sales training and enablement 
  • Remote team management

Experience

Founder, Revenue Generation Marketing
Market & persona research, pricing alignment, campaign execution, content development and sales training for startup and growth stage companies.

VP Marketing for innRoad (property management software for independent hotels)
Responsible for delivering 50% of new revenue via marketing programs. Doubled client base in 18 months.

Director of Demand Generation Intronis (cloud backup software) & Salary.com (HRM software team)
Executed demand generation campaigns that drove $2.2M in revenue

More details can be found here: https://www.linkedin.com/in/thereasaroy


Favorite Marketing Tools

  • Canva
  • Google Analytics/Consol
  • DemandTools
  • Hubspot or Marketo (depends on your needs)